Collaboration between the creative and client service teams is vital. Striking the right balance between creative freedom and brand limitations requires mutual understanding, deliberate strategy and clear communication, say Matte BLK's Senior Art Director, Thato Moatlhodi and Group Account Director, Fredine Swigelaar. 

Being an influencer is probably one of the most misunderstood careers — and yes, it is a career. However, it is not all glitz and glam, Saads Abrahams from media update is sharing the pros and cons of being an influencer.

Red Ribbon Communications has announced the permanent appointment of William Horne as its content strategist, as well as the newly established Division Head of its Insights arm — a move that entrenches the agency's focus on data-led, thought leadership-driven tech PR.

Earth Day is a timely reminder of the environmental challenges we face, and one of the most pressing is water. Water is under pressure in South Africa. In addition to being a water-scarce country, climate change, ageing infrastructure and growing demand due to population growth and urbanisation are making reliable water access uncertain for a growing number of households, says FNB. 

Body20 has announced the launch of the 2025 'Body20 Cares' charity drive, in aid of childhood cancers and life-threatening blood disorders. For two months, 50% of all new joining fees across Body20's nationwide studios will be donated to CHOC Childhood Cancer Foundation South Africa, in partnership with The Cows. 

Engen has hosted a launch event for the reimagined Engen Xtreme lubricants range at The Galleria in Sandton on Tuesday, 15 April. Industry professionals, mechanics and key media were treated to a preview of the brand's new look and enhanced product performance.

The World Out of Home Organization (WOO) has gained 14 new members from different industry sectors and areas of the world. The new members come from every continent, and WOO says it now has more than 270 members from around the world. 

The One Club for Creativity has announced the global finalists in the ADC 104^th Annual Awards, including 13 from the Middle East and Africa. The ADC Annual Awards is the world's longest continuously running awards programme, recognising global excellence in craft and innovation in all forms of advertising and design.  

The Gauteng Touch Association (GTA) has secured a five-year exclusive sponsorship from MotiMoves, valued at around R1 million. The sponsorship was officially announced at the GTA AGM and Kit Handover Ceremony at Parktown High School for Girls on Saturday, 19 April.

This Earth Day, FoodForward South Africa (FFSA) has highlighted the crucial role that surplus food recovery plays in combating this often-ignored driver of global warming. Highlighting the urgent need to address the fact that one-third of all food produced globally, ultimately goes to waste.