Being an influencer is probably one of the most misunderstood careers — and yes, it is a career. However, it is not all glitz and glam, Saads Abrahams from media update is sharing the pros and cons of being an influencer.

According to FNB's Orsheran Singh, "Gamification needs to feel like a natural extension of the brand, not a bolt-on." Joreke Kleynhans from media update spoke to him about different aspects surrounding gamified marketing in this Q&A.

Content creation is not exactly a new concept, but the way content is being created, shared and viewed is definitely changing. In this article, Saads Abrahams from media update is taking a look at the battle of the content titans — blogging versus vlogging.

Public relations is not always about organising fun events and writing press releases. It involves proactive thinking, anticipating issues and solving problems before they arise. This refers to issue and crisis management. Joreke Kleynhans from media update explains how the two differ.

Not all brands have the means to have a permanent physical store; most brands operate online. Even for brands that do have multiple permanent stores, it's imperative to create hype around your brand and get more clients. Saads Abrahams from media update is sharing insights into the power of a pop-up shop!

For decades, legacy media were considered the most trustworthy source of information for most of society. If the newspaper said it, it had to be true. But where is this trust headed, and what does the digitisation of news have to do with it? Joreke Kleynhans from media update finds out. 

Not all publicity is good publicity, and you could be doing more damage to your brand than good. Saads Abrahams from media update is sharing three publicity mistakes that could be hurting your brand — and how you can fix them!

Do you think creators and influencers are the same? Think again, because Saads Abrahams from media update spoke to Kendra Hyman, Creator Partner Manager of Special Effects Media South Africa, to get her insights on what the differences between influencers and content creators are. 

The use of simple language in marketing is highly underrated. It aids in understanding, message retention and audience engagement. media update's Joreke Kleynhans expands on the importance of plain and simple language in marketing.

SEO is no longer the only optimisation kid on the block — there are two other acronyms that have joined the digital party! In this infographic, Saads Abrahams from media update is giving a rundown on what SEO, AEO and GEO are all about.