Rainmaker Marketing has partnered with Hirsch's Homestores to launch a new initiative aimed at adding tangible lifestyle value to residential developments. The partnership will offer Hirsch's vouchers to buyers purchasing property in selected Rainmaker-marketed developments.

The Effie LIONS Foundation, a global not-for-profit organisation, has launched in June. The organisation has announced its commitment to ensuring that the marketing industry stays creative, effective and open to everyone.

Email inboxes are a busy place — so how do you make sure your message isn't shifted straight to the dreaded Junk folder? The team at Everlytic says that following a few practical tips, adopting the right tone and sprinkling in a little humour will keep readers smiling (and clicking).

Reebok has partnered with Manors to launch their debut co-branded collection, a range of shoes and apparel. The collection is backed by a global campaign by Stink Studios, titled 'No Thanks, I'll Walk'. 

Once upon a primetime, advertising had its place: neatly slotted between soapies on TV or nestled between the pages of your favourite magazine. It interrupted, yes, but in a predictable, acceptable, run-of-the-mill kind of way. Then the Internet Age arrived, and with it, borderless content. Licensing windows collapsed, says Leslie Adams, Sales Director at Reach Africa.

The One Club for Creativity has announced that Google will serve as the exclusive global sponsor of the 2025 edition of Portfolio Night, taking place on Thursday, 30 October.

The World Out of Home Organization (WOO) has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in Mexico City on Thursday, 5 June.

Gerety Awards has revealed the 2025 global shortlist following jury sessions held around the world. In South Africa, Edelman, Le Pub Johannesburg and MullenLowe South Africa have been shortlisted. 

Göteborg Film Festival has appointed Erik Toresson Hellqvist as its new Head of Marketing and Communications. In his new role, Hellqvist will lead the development and coordination of marketing and communication strategies for the festival's three key brands: Göteborg Film Festival, the streaming service Draken Film and Prisma.

In 2025, we are moving beyond followers. Read along as Venelize de Lange from media update shares why brands need to prioritise communities in their social media marketing strategy.