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New Nashua Campaign Highlights its Tech Evolution

New Nashua Campaign Highlights its Tech Evolution

Marketing

Nashua has announced the launch of a national 'More Than Print' campaign to showcase its evolution into a full-service ICT solutions provider. Conceptualised by The Whalley Collective, the outdoor and radio campaign spotlights Nashua's range of workspace solutions for businesses of all sizes.

WOO 2026 Annual Congress Held in London

WOO 2026 Annual Congress Held in London

Marketing

The 2026 World Out of Home Organization (WOO) Annual Congress has announced it is to take place in London from Thursday, 3 June to Friday, 5 June. Congress will begin on Wednesday, 3 June with a drinks reception followed by two full days of world-class speakers and interactive sessions. 

Seven Reasons Savvy Consumers Choose Brands That Teach Instead of Push

Seven Reasons Savvy Consumers Choose Brands That Teach Instead of Push

Marketing

Tired of being sold to? You're not alone. In a world of hype and hard sells, consumers are turning to brands that educate instead of sell. This new wave of "educational marketing" is helping consumers make better, informed and confident purchasing decisions, says Michael Gullan CEO of G&G Advocacy.

Retailers Should Prepare for Unusual Business Peak

Retailers Should Prepare for Unusual Business Peak

Marketing

As the retail calendar nears Black Friday, the festive season brands are bracing for what is being deemed a volatile and unpredictable peak period. The economic landscape and consumer behaviour is shifting and external pressures from tariffs to supply chain disruptions are mounting, says Incubeta, a Global Marketing Agency.

Maria Sharapova Joins CFI as Global Brand Ambassador

Maria Sharapova Joins CFI as Global Brand Ambassador

Marketing

CFI, a global leading online trading provider is proud to announce a partnership with Maria Sharapova. Sharapova will serve as the Group's new Global Brand Ambassador alongside Lewis Hamilton, joining CFI in a multi-year agreement that reflects a shared dedication to excellence, discipline and international impact.

Building Brand Loyalty, Without the Noise — In 300 Words or Less

Building Brand Loyalty, Without the Noise — In 300 Words or Less

Marketing

In 2025, marketers need to know how to connect with customers in meaningful ways — without the fluff. Saads Abrahams from media update is sharing some insights on how to build brand loyalty without the noise.

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How the "First Principles" Approach can Elevate the Ad Industry

Marketing

What do spare rooms and advertising have in common? Not much, unless you think like Brian Chesky. When Chesky co-founded Airbnb, he didn't try to build a slightly better hotel booking site, says Simon Spreckley, Founder and CEO of Futureborn.

Self-Care as a Growth Strategy — The Leadership Advantage of Looking After Yourself

Self-Care as a Growth Strategy — The Leadership Advantage of Looking After Yourself

Marketing

There's a quiet crisis happening behind the scenes of many small businesses. It doesn't always look like a breakdown. It often looks like answering emails from a hospital bed. Smiling through grief. Skipping lunch, again. For many founders, burnout isn't a breakdown. It's just Tuesday, says Jeni-Anne Campbell, Founder of the all-female creative agency JAW Design.

Santam Announces 2025 <i>Women of the Future</i> Finalists

Santam Announces 2025 Women of the Future Finalists

Marketing

Santam, a South African short-term insurer, in association with FAIRLADY and TRUELOVE magazines, has announced the women selected as finalists for the 2025 Women of the Future Awards — a celebration of vision, resilience and entrepreneurial excellence.

Brand Perception Versus Brand Reputation to Maximise Business Growth

Brand Perception Versus Brand Reputation to Maximise Business Growth

Marketing

In today's competitive business environment, where trends shift rapidly and customer loyalty is hard-won, understanding the distinction between brand perception and brand reputation is the difference between building a brand that resonates or merely echoes, says Nadia Hearn, Founder of Get Published.

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