Air France-KLM has turned discarded onboard items into a force for good through a sustainability initiative that reimagines waste as a resource. By collecting unused and left-behind comfort kit items from flights arriving in Johannesburg and Cape Town, the airline group is aiming to create a meaningful impact in South African communities.

Famesters, an influencer marketing agency, has released its Mobile Apps Industry & Influencer Marketing Report, offering brands, marketers and tech companies a window into how influencers are powering growth in the app industry.

In today's experience economy, customers aren't just buying products or services, they are buying the experience too. Having the best product in the market does not necessarily mean that customers will be satisfied or remain loyal, says Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab.

OMO has partnered with the 2025 Comrades Marathon under its '#StayUnbeatable' movement — a movement that celebrates the resilience of everyday South Africans who push forward, no matter the odds.

SuperSport has announced that it is the official broadcaster of the HOLLYWOODBETS COSAFA Cup 2025, bringing coverage of the Southern African football spectacle to viewers across the continent.

The Effie LIONS Foundation, a global not-for-profit organisation, has launched in June. The organisation has announced its commitment to ensuring that the marketing industry stays creative, effective and open to everyone.

Across the African continent, compelling economic and demographic forces are converging to position Gen Z and Gen Alpha as the major force to shape the future of work, culture and consumerism. Africa is by far the most youthful region of the world, says Emma Odendaal, Head of Influence at dentsu EMEA. 

One-eyed Jack has launched AI Empowered (AIE), inspired by EO Cape Town, a new summit designed to make artificial intelligence accessible, understandable and actionable for South African business leaders, marketers and entrepreneurs.

Taylor Swift isn't just a chart-topping musician — she's a public relations powerhouse. Venelize de Lange from media update shares three tips we can learn from the PR genius that is Taylor Swift.

AdHive Group has celebrated its 10^th Anniversary by spotlighting Amplify Hive, an expression of its capabilities in brand activations and influencer marketing. Amplify Hive aims to bring AdHive's campaign services into sharper focus as a specialised offering.